Irrational Persistence Seven Secrets That Turned a Bankrupt Startup Into a $231000000 Business (Audible Audio Edition) Dave Zilko Chris Kayser Audible Studios Books
Download As PDF : Irrational Persistence Seven Secrets That Turned a Bankrupt Startup Into a $231000000 Business (Audible Audio Edition) Dave Zilko Chris Kayser Audible Studios Books
A modern-day Detroit success story that fuels the entrepreneurial fire.
Irrational Persistence tells the story of Garden Fresh Gourmet, and how two entrepreneurs turned a million-dollar debt to a 100-million-dollar annual revenue. Woody Allen famously said that 80 percent of success is just showing up; but any entrepreneur can tell you that it's the other 20 percent that's key. The founders of Garden Fresh took that old saying to heart, building so many strategic advantages into their products and business that their sales team didn't have to do any selling - they simply had to show up. In this book, you'll find out what kind of legwork goes into building a mega-success product, and the strategies, methods, and just plain stubbornness that helped two guys from Detroit build a market leader.
Garden Fresh Gourmet is now the number-one fresh salsa in the US, shipping over a million units every week to Costco, Walmart, Whole Foods, and other national chains - and it all began with two middle-aged guys with negative funds and plenty of ideas. This book shares their journey, insight, and passion to help you build a better business and take it to the top.
Learn how two entrepreneurs went from major debt to major revenue
Discover the key characteristics of a product that sells itself
Consider why selling out might not be the ultimate goal
Track a journey of 'irrational persistence' from rags to riches
Garden Fresh Gourmet is an inspiration beyond the journey - the way you run things at the top matters, too. Irrational Persistence shows you how to make the tough decisions, live with the sacrifices, and prioritize your values as you build your brand and just keep on going.
Irrational Persistence Seven Secrets That Turned a Bankrupt Startup Into a $231000000 Business (Audible Audio Edition) Dave Zilko Chris Kayser Audible Studios Books
Sounds like the key to success is find a guy who already has an idea, has brought that idea to market, and then become his partner.Product details
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Irrational Persistence Seven Secrets That Turned a Bankrupt Startup Into a $231000000 Business (Audible Audio Edition) Dave Zilko Chris Kayser Audible Studios Books Reviews
The best business inspirational books are the ones that are true (or seem to be).
Founded in 1988 to refrigerated salsa, the company prospered as it faced one difficulty or crisis after another. No one who hasn't owned a struggling small business - and virtually all small businesses struggle all day, every day - can appreciate everything that goes into the simple act of keeping the business' doors open.
Zilko and his associates fought those battles to a rousingly successful conclusion - being bought out by a major corporation for $231-million as they were in 2015.
This a well-written, comfortable book that demonstrates the small-scale entrepreneur can make it big, if that is what they want to acheive.
Well worth the reading time for the small entrepreneur.
Jerry
An inspiring “Only in America” story of a salsa company founded in the back of a bankrupt restaurant that remarkably grew to become the #1 brand of fresh salsa. Readers ride along with Dave and his partner as they conquer countless setbacks and crushing adversity to ultimately sell to a Fortune 500 food company for $231 million. With great humility, Zilko shares seven powerful secrets, gleaned over the course of his multi-decade entrepreneurial career. Irrational Persistence is a different kind of business book. Shunning a textbook, didactic approach, Zilko takes the reader on a touching journey reading much more like a novel. This heartfelt and personal account is both energizing and practical, delivering a success formula applicable to both the upstart entrepreneur as well as the multinational firm.
A fantastic biography about how a couple of middle-aged men (and their wives) started a salsa company in Detroit with over a million dollars in debt and eventually sold for almost a quarter of a billion dollars.
Dave takes us through a lot of twists and turns in his journey through the food industry. The takeaways strike at the core of not only what makes a great entrepreneur, but also what makes a good person as well.
Amongst the many lessons Dave teaches you, my favourite definitely is the suggestion that we need a North Star to guide all of our decisions in life. Otherwise, you'll be fraught with confusion trying to make decisions on the fly while weighing dozens of variables. Because of this, Dave tells us to identify our one visionary goal that we want to achieve and stick to it as if your life depended on it (because it does).
It also has some interesting lessons for marketing as well. I won't spoil the book, but I truly thought this was quite a gem for everyone (not only entrepreneurs). In short, Dave advises that we shouldn't aim to sell, instead we need to form long-term partnerships where we can truly benefit our customers/partners.
All in all, a fantastic book. Not too lengthy, but yet comprehensive enough to give you a good context of the very real characters involved. Great job Dave.
This story is very familiar a man determined to make his salsa recipe work at whatever cost did what he felt he needed to go to get his business idea off the ground. He had the financial support from his then girlfriend and now wife, as well as the help from his father to get his business going. But as in so many other success stories for young entrepreneurs, he had the support of other young peole who wanted the product to succeed. This was in Detroit that desperately needed a success story. It took a lot of patience, hard work, and endless hours sacrificing personal time to get the business going. Dave Zilko had to go over $400,000 in debt, a debt that took a while to work around. He partnered with another couple and eventually saw a 50% profit increases, something he knew he couldn't sustain. Major retailer bought his brand and eventually he sold it to Campbell's Soups.
It's an inspirational read that doesn't hide the pitfalls and failures.
While the story is refreshing, the writing stype is choppy. He writes too many one-sentence paragraphs when multiple sentences are quite fine. It's as if he wants to write a marketing ad for his business. The English is basic and easy to understand.He leaves many lessons at the end of each chapter.
It's a quick read and brings up the message of how a good business has the support from the community in which it is based.
It was an excellent story about the passion and hard work it takes to start and grow a business.
loved it!
Sounds like the key to success is find a guy who already has an idea, has brought that idea to market, and then become his partner.
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